To launch a new sports vertical, The Philadelphia Inquirer needed to roll out a campaign that inspires fans of all kinds – from the diehard to the casual – that the Inquirer Sports is the go-to spot for customizable and reliable Philly sports news.
Collaboration with Key’mari Thompson, Noah Wolfe, Hassan Volcy-Ndiaye & Norah Wilson
Bus shelter posters
Instagram posts
Other Ideas. . .
…even “The Pole Greaser”.
Because you’re born to climb the poles, but forced to grease them. We know you’re waiting to cheer on those climbers. The Philadelphia Inquirer Sports keeps you up-to-date with featured viral videos & events.
…even “The South Jersey Jawn”.
For our brotherly neighbor who just gets it. The Philadelphia Inquirer Sports is for all Philly sports enthusiasts. We wouldn’t be caught dead in Jersey though…
…even “The Metalhead”.
Because one minute you're in the mosh pit, and the next you're checking the game on your phone. The Philadelphia Inquirer Sports features a choose-your-own-adventure format to provide exclusive content that suits your style.